Selected Work
Creator partnerships, brand storytelling, UGC, styling, social media and communications work by Yana B. and Style Stamped.
CREATOR + BRAND PARTNERSHIPS
The Brand Should Belong in the Story
The best partnerships do not feel like a commercial dropped into the middle of someone’s feed. I look for the point where the product, experience or organization naturally connects to a lifestyle.
That has included fashion, beauty, family, health, retail, lifestyle and local experiences across social platforms and brand-owned content.
Selected Paid Partnerships
Genentech · American Kidney Fund · Walmart · Children’s Place · Rio Lakefront
UGC Brands
Laura Geller · Ulta · Walmart · Diet Coke · MyoGlow · IL Makiage
Genentech
Personal storytelling about lupus and life after kidney transplantation, created in a way that feels human first and health campaign second.
Beauty + UGC
Beauty and lifestyle content that goes beyond holding up a product. Tutorials, demonstrations, routines and story-led concepts built around how women actually use beauty in real life.
Rio Lakefront
Ongoing local lifestyle storytelling centered around where people go, what they do there and why the experience is worth leaving the house for.
ORGANIC STORYTELLING + AUDIENCE PROOF
Parenting + Cultural Conversation
A conversation with my daughter after her first traffic stop became a much larger discussion about parenting, fear, race, preparation and what we teach our children before they leave home.
765K views · 100K likes · 543 comments · 3.8K shares · 3.8K saves · 194 follows
The performance mattered, but so did the conversation it created. It shows what can happen when a personal story reaches something much bigger than the moment that started it.
ORGANIC STORYTELLING + AUDIENCE PROOF
Beauty + Personal History
A Maybelline red lipstick became the entry point into a story about Dolly Parton, my grandmother and the cultural rules women have inherited around red lipstick.
97K+ views · 77K+ unique viewers · 4,500+ visible interactions · 500+ followers
This was organic content, not a sponsored Maybelline campaign. I include it because it shows the kind of connection I look for in brand storytelling: the product has a role in the story without becoming the entire story.
UGC + Brand-Owned Content
Not every piece of content needs to live on my own feed. I also create content for brands to use across their own social channels, campaigns and digital platforms.
That work can include on-camera content, voiceover, product demonstrations, tutorials, GRWM, styling, photography and platform-specific versions. The goal is still the same: make the content feel useful, natural and worth watching.
Community + Social Media
Black Bloggers DC
I founded Black Bloggers DC to build community among Black creators in the Washington, DC area and create a space for local discovery, relationships, events and shared opportunities.
The work has included building the social presence, shaping its voice, covering events, highlighting creators and growing the community from the ground up.
Karma Modern Indian
As Social Media + Community Manager for Karma Modern Indian in Washington, DC, I managed content strategy, publishing and community engagement while creating content around the food, atmosphere and overall dining experience.
These projects reinforced something I already knew from my own platform: social media is not just posting. It is understanding the audience, knowing what the brand should sound like and consistently giving people a reason to care.
Organizational Communications + Strategy
Before Style Stamped became my full-time work, I spent more than a decade working inside the federal government, ultimately leading employee engagement strategy for an organization of more than 100,000 employees.
My work included enterprise engagement strategy, workforce listening, executive briefings, leadership programming, employee communications, facilitated conversations, large-scale events, data-informed action planning and tools designed to help leaders understand what employees were experiencing.
My federal career is the foundation for the organizational communications work I now offer through Style Stamped.
That experience includes strategic communications, workforce listening, executive briefings, leadership programming, employee engagement and large-scale communications initiatives.
Through Style Stamped, I now bring that experience to organizations that need clear strategy, stronger storytelling and better ways to reach the people they serve.
STYLING + EDITORIAL ARCHIVE
Style Stamped Started With Style
Before the creator campaigns, communications consulting and social strategy, there was fashion. Style Stamped began in 2014 as a style platform and grew through fashion commentary, personal styling, wardrobe styling, creative direction and editorial work.
That history is not a separate version of the company. It is part of why the work looks the way it does today.
- Personal styling and wardrobe styling
- Photo-shoot wardrobe styling and creative direction
- BCG Video Look Book, Fall/Winter 2016
- Twisted Aristocrat A/W 2015 look book and product guide
- Music artist wardrobe styling
- BET B-Real 2014 Year-End Fashion Wrap-Up
- Natural Hollywood Magazine, Winter 2014
Selected archive work reflects the earlier fashion, styling and editorial foundation of Style Stamped.
There’s More Than One Way to Work With Style Stamped
The work may look different depending on the client, but the foundation is consistent: understand the audience, find the story and make sure the way you show up matches what you are trying to communicate.